Hi Friends,
As 2025 comes to a close and winter settles over San Francisco, December brings a distinctive rhythm—cozy gatherings, year-end reflection, and preparing our homes for what’s next. We’re excited for 2026, and are filled with gratitude for the trust and support you’ve shown us. It’s your kindness, loyalty, and referrals that inspire us daily and make our work so fulfilling. As we wrap up 2025, we’re excited to share an important moment of growth for our team: we’re pleased to welcome our newest team members, Jasmine Fletcher and Gabrielle Lee. Their addition strengthens our team and allows us to serve you even better with deeper local insight and thoughtful, attentive service.
Even though the market typically feels a bit gentler during the holidays, opportunity is still very much in the air. Buyers can use quieter conditions to find overlooked homes and negotiate with confidence, while sellers can take this time to polish, plan, and position for a strong start in the New Year.
After a strong fall, driven in part by ongoing AI-driven growth, well-prepared homes continue to attract competitive interest. Looking ahead, the backdrop is increasingly favorable: mortgage rates are holding in the low-6% range near a 14-month low, markets have recovered from November’s dip, and uncertainty is gradually easing. With activity typically picking up from mid-January through spring, 2026 is shaping up to be a year of opportunity for buyers and sellers ready to act strategically.
Below are market reports, upcoming listings, available homes, and recent sales. Plus, don’t miss this month’s Spotlight, our selected Transformation 2025, and our DA Picks. This month, we’re featuring the top places to ring in the New Year and enjoy the fireworks show.
We wish you a Happy New Year! As always, feel free to reach out to us with any real estate-related questions. Whether you’re ready to buy, sell, or explore your options, we’re here to help. If you need assistance outside of San Francisco, our national network of agents is ready to help you, your friends, or your family.
This year, we loved helping homes reach their full potential. From thoughtful facelifts to outdoor paradises, each project reminded us why we do what we do: creating spaces that feel modern, inviting, and ready for the next chapter.
Some highlights:
🏡 76 Chenery St – A home elevated with the right touches. Sold for $310k Over Asking, Multiple Cash Offers + Quick Close!
🏡 2499 Melville Way – Quick strategic upgrades brought a timeless family home into the now. Quick Sale at $205K Over Asking!
🏡 601 St Francis Blvd – A full modern makeover that wowed buyers in just 7 days. Sold for $705K and sellers received a whopping 300% ROI!
🏡 2130 Harrison #9 – Smart upgrades that made a competitive condo shine. Sold for the best price to the perfect buyer!
🏡 268 Ripley St – Outdoor spaces turned into serene retreats that buyers couldn’t resist. Sold for $405K Over Asking After 11 Days On The Market!
It’s always the little details, the thoughtful changes, and the teamwork that make the biggest difference.
Looking forward to 2026, more transformations, more happy clients, more homes we’re proud to showcase.
San Francisco Neighborhood Price Map
If you want to do a deeper dive into what these market insights mean for you, or you are just curious about the market, we’d love to chat!
Bay Area Housing Finds a New Gear
According to the San Francisco Chronicle, 2025 flipped the Bay Area script: the once red-hot South Bay cooled as layoffs, visa uncertainty, and higher rates sidelined some tech buyers, while San Francisco, long stuck in neutral, suddenly roared back. A new mayor, improving sentiment downtown, and an AI hiring wave pushed single-family prices in the city up about 5.7% year over year and turned luxury listings into bidding-war territory. Rents rebounded, homes and rentals alike began moving at the fastest clip in years, and ultra-tight inventory in San Francisco put fresh upward pressure on values. Meanwhile, parts of the East Bay softened as new construction and longer commutes gave buyers more leverage and options, especially in condos and newer apartment stock.
What it means: Buyers focused on San Francisco and prime Peninsula neighborhoods should expect faster days-on-market, firm pricing, and competition from well-capitalized AI and tech workers—pre-approval and clear limits are essential. In the South Bay and East Bay, conditions are more nuanced: single-family homes in good school districts still sell quickly, but condos and some outer-ring areas offer room to negotiate, particularly where new inventory is coming online. If mortgage rates drift lower in 2026, demand is likely to intensify first in San Francisco and ripple outward across the region; if AI stocks wobble, some of that heat could shift back to value plays. For now, the market is firmly in “drive,” and strategy by sub-market matters more than ever.
source: sfchronicle.com
January Events and Festivals in SF
January brings fresh energy to San Francisco with vibrant street festivals, world-class art and comedy events, city-wide celebrations, and free weekly programming in Union Square. From SOMA Nights to SF Sketchfest and FOG Design+Art, the month is full of ways to explore and enjoy the city.
source: sftravel.com
Where to Watch San Francisco NYE Fireworks 2026
Fireworks on NYE in SF hit different—if you know where to watch them. 🎆
From Embarcadero’s energy to those epic Twin Peaks views, here are the spots locals actually go for the big moment.
“I’ve known Alla for a while now, and she does a fantastic job with her business. She and Dale do a great job of prepping homes in order to sell for top dollar and are intimately knowledgeable about the many micro markets in SF. Very professional and responsive and that’s probably why they are tops in the city.”
— F. W.
You can see more testimonials on our website.
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