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The Key to Successful Property Sales in San Francisco


The Key to Successful Property Sales in San Francisco

If anyone understands the value of property preparation and staging, it is the Dale + Alla Team. With over 30 years of real estate experience, the top-producing San-Francisco-based realtors, Dale Boutiette, J.D. and Alla Gershberg, MBA have been consistently ranked as a Top 100 Team in the Bay Area and in the Top 1% of San Francisco Realtors boasting over $500 million in career sales. One of the things that make their approach to selling homes unique is meticulous pre-listing property preparation. Since the data consistently shows that well-prepared homes sell faster and for a higher price regardless of market conditions, Dale and Alla leverage their expertise to help sellers achieve outstanding results in the competitive San Francisco market.


The Dale + Alla Team closely supervises the overall process of home preparation while working with a well-vetted vendor team and partnering with the Compass Concierge program that has helped their sellers gain access to more than $600,000 in interest-free loans for strategic home improvements. Their detailed property preparation plans are thoughtfully tailored for each clients’ needs from concept to launch. From a fresh coat of paint to updated light fixtures and hardware to additional modern-styled furniture, your property will be revived in a timely, cost-effective manner to ensure the best sale price possible.


The transformation of 336 Juanita Way is a fitting example: the Dale + Alla Team executed on a home improvement and marketing plan for this beautiful Tudor Home which resulted in it selling for more than half-a-million above the asking price during the height of the pandemic. With refinished floors, landscaping, professional home staging and more, 336 Juanita Way received a contemporary-style makeover resulting in 11 offers.


“(We focus on) the psychology of creating a lifestyle for potential buyers as well as creating a space that is as turn-key as possible”, says Dale Boutiette. “Producing the right look and feel to a home where buyers can visualize themselves living is really the key to successful property preparation.”


The Dale + Alla Team is ready to transform your home into a buzz-worthy property that San Francisco buyers will not want to miss. To see more examples of transformed homes under the direction of the Dale + Alla Team, visit: