Hi Friends,
January in San Francisco always feels like a reset button—fresh goals, fresh energy, and a sharper focus on what’s next. We hope the new year is treating you well so far (and that you’ve had a moment to catch your breath after the holidays). As we kick off 2026, we just want to say thank you. Your trust means the world to us, and we’re truly grateful to be part of your journey, whether you’re planning a move this year or simply staying connected to the market.
A quick look back: 2025 delivered a real Bay Area comeback. AI-fueled growth, renewed buyer confidence, and a smarter, more disciplined market set the tone. Even with mortgage rates staying elevated, homes that were well-priced and beautifully presented still commanded strong attention. “Best-in-class” properties led the way, inventory stayed tight, and success consistently went to those who planned ahead. Strategy wasn’t optional, it was the edge.
Looking ahead to 2026: Opportunity is front and center. Buyers who are prepared and decisive will be well-positioned as demand begins to build, starting in SF’s most sought-after neighborhoods and expanding as spring approaches. Inventory is likely to stay limited, which continues to reward homes that are positioned thoughtfully and priced with precision.
For sellers, it’s all about timing, presentation, and smart pricing to capture momentum as the market gains steam from mid-January into spring.
For buyers, this is about clarity and readiness: solid financing, clear budgets, and the ability to move fast with confidence.
As always, we’re here to help you play it smart, and win.
Below are market reports, upcoming listings, available homes, and recent sales. Plus, don’t miss this month’s Spotlight, our selected neighborhood, and our DA Picks. This month, we’re featuring the lovely things to do this Valentine’s Day in SF.
Feel free to reach out to us with any real estate-related questions. Whether you’re ready to buy, sell, or explore your options, we’re here to help. If you need assistance outside of San Francisco, our national network of agents is ready to help you, your friends, or your family.
Exploring San Francisco through movies! 🎬 Each neighborhood has its own story, vibe, and lifestyle: from Pacific Heights elegance to Mission District energy. Swipe through to see which SF neighborhood matches your movie mood. Perfect for locals, newcomers, and anyone curious about the city’s unique lifestyle.
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San Francisco Neighborhood Price Map
If you want to do a deeper dive into what these market insights mean for you, or you are just curious about the market, we’d love to chat!
SF Market: Back to “Normal”, Still Competitive
According to SFGATE, San Francisco home prices may be back to “normal”, but demand at the top end is anything but quiet. In 2025, a San Francisco mansion once owned by a Bohemian Club member sold for $42 million, setting the city’s sale record for the year, evidence that well-capitalized buyers are still active when a truly rare property hits the market.
What it means for SF: The market is increasingly split. Trophy homes and best-in-class listings can still command standout prices, while many buyers remain rate-sensitive and selective. If the AI-driven wealth cycle keeps building, San Francisco should remain a highly competitive market through 2026, especially for turnkey, well-located homes that check every box. Rates will influence the speed of decisions, but demand for the best properties is positioned to stay strong.
Festivals and Events in February in SF
February brings high-energy celebrations to San Francisco, from Super Bowl–related events and lively street festivals to film showcases, live music, and Beer Week. With cultural programming across SOMA and Golden Gate Park, it’s a month full of ways to experience the city at its most vibrant.
source: sftravel.com
Lovely Things to Do this Valentine’s Day in SF
Love is in the SF air 💛 From sunset cruises to cozy fireside drinks, here’s your ultimate Valentine’s Day guide in the city by the Bay.
“Indeed, we consider ourselves very fortunate to work with Dale and Alla and their team. We are delighted to receive this unexpected gift, which is further evidence (if any were needed) of what excellent agents they are!“
— P. & M. W.
You can see more testimonials on our website.
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