The Challenge

In the same family for over 40 years, this wonderful home hadn’t been updated in at least that long! As a cosmetic fixer, we strongly believed that a strategic, modernizing facelift was needed, along with a powerful, well-executed marketing campaign in order to broaden its appeal, buyer pool and ultimately maximize its sale price. Despite the work needed, we also wanted a no-hassle experience for the seller.

Our Approach

In collaboration with our team of trusted vendors of contractors, stagers, painters and landscapers, we identified strategic improvements needed that would expand the buyer pool beyond developers to include end-users. We then managed the entire preparation process, ensuring the work was completed on time and on budget. Using the Compass Concierge program, all the work was done with no upfront cost to the sellers. With our team at the helm, our sellers were able to go on an international vacation during the preparation phase without missing a beat! Once ready, we aggressively marketed the property using a combination of social media, print channels and our extensive realtor network.

The Result

During the marketing period, we received tremendous agent and buyer interest that resulted in 10 offers. Leveraging these offers, we negotiated an even higher price, far exceeding our seller’s expectations. In the end, the property successfully sold for: $555,000 over asking, 10 offers, All cash, 7 day close.

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