The Challenge

In the same family for almost 60 years, this iconic West Portal home was cosmetically dated and full of personal family treasures. In order to maximize its sales price, strategic improvements needed to be made to bring out its full and hidden potential.

Our Approach

We helped our sellers decide on the specific changes needed that would pay dividends in the final sale price; painting interior and exterior, refinishing floors, landscaping, staging, new light fixtures and making key kitchen appliance upgrades. We then managed our team of trusted vendors to implement these significant home improvements so the home would show beautifully and attract many interested buyers. We implemented an aggressive marketing campaign and pricing strategy to bring in different buyer types. Because the home was located directly on the Muni line, we targeted commuters looking for a conveniently located home.

The Result

We found 10 ready and willing buyers who made offers on this home. The lucky buyer purchased this timeless gem while setting a new bar for neighborhood pricing. We were delighted to help the sellers pass on their beloved childhood home to new buyers who appreciated its legacy. The property successfully sold for $2,810,000 (28% over asking!).

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