The Challenge

We helped our clients with the initial purchase of this property that was a fixer, but we all saw enormous potential. Almost a tear-down, the sellers had to navigate through the Planning Department labyrinth and we were happy to act as consultants along with a team of architects and designers to create the most compelling home in the area.

Our Approach

After consulting on the purchase and new design for the property, we brought in one of the best designers in the city to advise on a strategic staging approach that would showcase a family “lifestyle” in the space and make it approachable to a larger potential buyer pool. Given the price for the neighborhood, rather than going straight to market, we decided to take a different approach to give the feel of an exclusive offering. We marketed the property for sale as a private listing utilizing the exclusive “Compass Coming Soon” program to reach over 50% of the real estate agents in San Francisco. To bring even more awareness to the listing, we leveraged our Top Agent Network affiliation and extensive agent connections to find Realtors with qualified buyers.

The Result

We found just the right family for this unique home without ever hitting MLS and Sold it Off-Market for $4,750,000 Record Price Per Sq Ft in Glen Park!

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