Alla Gershberg, MBA
Honored in the Wall Street Journal as a top California REALTOR®, Alla is particularly beloved among her seller clients, who note her sophisticated marketing strategies, superior project management and aggressive negotiation skills as some of her top assets.
Honored in the Wall Street Journal as a top California Realtor, Alla is particularly beloved among her seller clients, who note her sophisticated marketing strategies, superior project management and aggressive negotiation skills as some of her top assets. Holding an MBA and previous experience as a SVP of Marketing for a Fortune 500 company, Alla has an analytical, detail-oriented mindset and strategic thinking when it comes to managing property preparation projects large and small.
In addition to her impressive professional achievements, Alla is also an active member of several associations, including the San Francisco, California, and National Association of Realtors®. She is also a member of the National Business Honor Society (Beta Gamma Sigma). She has been recognized for her leadership as part of the Empire's 'Who's Who Among Executive and Professional Women. In her spare time, Alla enjoys giving back to her community through volunteering with organizations like JFCS.
When she's not working or volunteering, Alla indulges in San Francisco's renowned food culture and can often be found trying out new restaurants or sharing recommendations with friends. She is also an avid traveler and recently accomplished her goal of visiting 50 countries before turning 50, making her a wealth of knowledge for anyone looking for travel tips and inspiration.
Alla Gershberg, MBA
REALTOR® | License #01357822
Honored in the Wall Street Journal as a top California REALTOR®, Alla is particularly beloved among her seller clients, who note her sophisticated marketing strategies, superior project management and aggressive negotiation skills as some of her top assets.
Honored in the Wall Street Journal as a top California Realtor, Alla is particularly beloved among her seller clients, who note her sophisticated marketing strategies, superior project management and aggressive negotiation skills as some of her top assets. Holding an MBA and previous experience as a SVP of Marketing for a Fortune 500 company, Alla has an analytical, detail-oriented mindset and strategic thinking when it comes to managing property preparation projects large and small.
In addition to her impressive professional achievements, Alla is also an active member of several associations, including the San Francisco, California, and National Association of Realtors®. She is also a member of the National Business Honor Society (Beta Gamma Sigma). She has been recognized for her leadership as part of the Empire's 'Who's Who Among Executive and Professional Women. In her spare time, Alla enjoys giving back to her community through volunteering with organizations like JFCS.
When she's not working or volunteering, Alla indulges in San Francisco's renowned food culture and can often be found trying out new restaurants or sharing recommendations with friends. She is also an avid traveler and recently accomplished her goal of visiting 50 countries before turning 50, making her a wealth of knowledge for anyone looking for travel tips and inspiration.
Happy Clients.
"I wanted to say thank you, you and your team have been wonderful. Starting with my consultation with Dale, I appreciated that he genuinely invited me to do what I thought would be best for me. When I was made aware of the significant tax implications of the sale of my home, he took the time to help reorient me and share practical ways that I could explore options. Specifically, he supported strategies to sell as is, with a modified renovation that would preserve renting options in the future as 2 units and as a full one home renovation."
R.A.
"We’ve worked with Dale + Alla and their team on multiple deals over the years from our first home purchase, sale of that home and very recently the purchase of a Live/Work space for our business. They are always a pleasure to work with. Very attentive, knowledgeable and a force within the San Francisco market! We highly recommend them!"
Angelo D.
"Hands down Dale and Alla. We just bought a home with them after they so expertly sold our house last year. It was such a pleasant, seamless experience we wouldn’t want to go through either process with anyone else. Dale answers texts day and night; quick to respond with insight and support, never making us feel demanding. His experience in the city stopped us from many a bad decisions – which proved he wasn’t selfishly trying to land us in ANY house, but find us our right house. Now we have the house of our dreams!"
Alicia L.
"My husband and I just bought a house in Bernal Heights with Dale and Alla. We had an absolutely amazing experience working with them. We were first time home buyers and had no idea how to navigate the stressful and difficult San Francisco market and they guided us with patience, offered continued great perspective and answered a million questions along the way. We really appreciated their style- very much felt like they were on our side and looking out for our best interest and were never pushy or sales-y at any point. They really engendered our trust, gave honest opinions, have great expertise in the market including pricing, neighborhoods, opportunities that homes offer and how to figure out what the best fit for us would be. We would 100% recommend them to someone looking for a great REALTOR® to work with!"
Tracy M.
"My husband and I had the pleasure of working with Alla , Dale and Jamie. We were looking for the best real estate team in the Bay Area to sell our condominium on the Embarcadero in San Francisco. After meeting with the team, we realized that we made the right decision. We found them to be professional and prompt with our requests. Their suggestions on how to properly market the property was a huge success. We worked with their in house concierge group and followed up with all the suggestions regarding a quick sell. It moved quickly and we were very satisfied with the sale price. We highly recommend this team if you are looking for results oriented professionals."
Elizabeth L.
"My husband and I worked with Dale to sell our first home. We delayed our sale for a long while throughout the pandemic and Dale generously kept in touch and made himself available for our questions for nearly two years as we solidified our moving plans. During the sale process itself, Dale proved incredibly knowledgeable and experienced. We used Compass Concierge to remodel our home to prepare it for sale and they were an absolute pleasure to work with. Dale and his extended team supported us at every step along the way and were extremely responsive and professional. We loved working with the Dale + Alla Team and recommend them highly!"
Alicia Z.
"Dale and Alla Team are a real “Five Star Team”! They are professional, responsive, organized, kind, ethical and know their clients and very well networked with top notch professionals. They know the market and tailored an extraordinary strategy to every step of my house selling process. I felt very well taken care from home renovation, to managing disclosures to pricing to “go to market” strategy to picking the right buyer from so many potential buyers that came to see the house and put in offers. I could not have done it so well without you! Thank you Dale and Alla Team, I am planning on recommending your team to anyone who is selling or buying a house in the Bay Area. You are the best!"
Natalie Z.
"We recently bought our first home with the help of Greg Douglas, Dale and Alla. The team was responsive, knowledgeable and helpful whenever we needed them. They didn’t rush or pressure us into anything and they were dedicated to making sure we walked away pleased with any purchase and they definitely succeeded. We hope you get the opportunity to work with them and we are very grateful for their kind and thoughtful approach to helping us find a home we love."
K.P.
"It was a pleasure working with Dale and his team! My wife and I used Dale and Co. for back-to-back transactions – a house purchase followed by a condo sale. Not only is Dale knowledgeable about all aspects of real estate (the market, paperwork, construction, typical problems, common solutions, etc) but he’s also a down-to-earth guy who is very easy to communicate with and listens to your concerns. Honestly, I don’t know how he does it, given that he is managing more than one deal at a time. I highly recommend Dale+Alla Team and will use them again!"
Mickey D.
"Dale recently helped my husband and I purchase a home in the very competitive San Francisco market. We made offers before finding the home that was the right fit for us. Dale was patient, helpful and is a genuinely nice person. He is very knowledgeable about the market and I felt like his advice was rooted in helping us make the best possible decision for us. Thanks Dale and team for all your help!"
Ashley A.
"I recently partnered with Dale and Alla to sell a residence in SF. They were amazing across the board, from recommendations regarding property improvements, referring contractors and stagers that will work within the required timeframe, responsiveness and results. The amount of strategy that goes into each decision they make is impressive, and their vast experience and sound judgment provided the foundation for a successful marketing strategy and sale. I will definitely look to them in the future for all my SF real-estate needs."
J. Dabisch
"We had an absolutely incredible experience working with the Dale + Alla team! My wife and I had attempted to sell our property 6 months prior with a different agent with no luck. When we decided to put our condo back on the market, we interviewed several agents, and ultimately decided to go with Dale and Alla due to their professionalism, constructive feedback, and clarity on their process and how they would market our property. When we finally listed, our property sold in under a week at over asking! We couldn’t have been more thrilled with the process and the results. All the while, Dale, Alla and their wonderful team kept us up to date and made the process seem seamless and easy. We would highly recommend anyone who is serious about selling their home to contact Dale and Alla. They are Rockstars and if you listen to their advice, they’ll get your property sold in no time for top dollar!"
Tony T.
"If you are looking for a great team to sell your home, your search is over. After meeting with Dale and Alla, I knew they were the team that would get the job done…..and they did just that! Their experience and knowledge of the market is second to none. They relieved a great deal of stress by being there every step of the way. The process of getting the house ready for market was made particularly easy by Jamie, who coordinated the contractor, stagers and other vendors. The house looked AMAZING! My house sold quickly with multiple offers and well over asking price. I can’t say enough about my experience working with Dale & Alla and their amazing team."
Marci B.
"The Dale +Alla Team are truly best in class REALTORS®! From start to finish, their professional standards and expertise made selling my house a seamless process. Their understanding of neighborhoods, market nuances and unique selling points coupled with their genuine care for clients is why they have earned their outstanding reputation."
Social Cookies
Social Cookies are used to enable you to share pages and content you find interesting throughout the website through third-party social networking or other websites (including, potentially for advertising purposes related to social networking).